Local Content Marketing Strategy Drives Auto Detailing Business Growth
Finishing Touch Detail, owned by veteran Scot Rogers, offers premium auto detailing services, including ceramic coatings. As a passionate car enthusiast, Scot transitioned from military service to entrepreneurship, bringing unparalleled expertise to his local auto detailing business.
The Challenge
While Scot’s auto detailing skills were exceptional, he struggled to effectively communicate the value of his services, especially for ceramic coatings, which many of his customers were unfamiliar with.
He spent a lot of time educating clients one-on-one on the benefits of ceramic coatings. He needed a way to attract more local customers and efficiently educate them about the benefits of his premium services.
Services
Content Marketing Strategy, Local Listing Optimization, Ad Creation, Email Marketing, SMS Campaigns
Website
Our Approach
We implemented a comprehensive content marketing strategy to highlight Scot’s veteran-owned business and the dual benefits of ceramic coatings — maintenance ease and paint protection.
Our approach included local listing optimization, targeted ads, educational email campaigns, and text message campaigns.
We optimized his website for conversions with a website chat widget and a strategically placed quote form. The quote form captures leads’ contact information to automatically send specific email and text messages for the services they are interested in.
The Results
The tailored content marketing strategy yielded significant results for Finishing Touch Detail. Scot achieved a 40% increase in annual sales and doubled his ceramic coating bookings. He expanded his team by hiring two new employees to serve the growing customer base.
The business saw enhanced customer satisfaction and loyalty, along with improved efficiency in marketing efforts.
Speaking of efficiency, clients came to Scot pre-sold on the ceramic coatings he offers. Now, it’s a matter of him answering a few questions and getting them booked in.
“Lori helped me achieve a 40% increase in sales and double my ceramic coating sales last year. She is also flexible in working with my CRM program and coordinating with my business coach, creating efficiency in my marketing efforts. I look forward to working with her this next year and years to come.”
Scot Rogers | Owner, Finishing Touch Detail
