Marketing for manufacturing client, Ralston Instruments
For over 50 years, Ralston Instruments has engineered pressure calibration equipment and systems for a wide range of applications — saving time and taking the guesswork out of critical pressure testing, maintenance, and repair operations. As the company continued to grow and expand its product line into producing digital gauges and improved products for calibration it needed marketing materials to share its products with businesses and distributors.
Ralston Instruments was expanding into manufacturing digital gauges, they improved their current calibration product line and needed a way to market their products, not only online, but also in print for sales reps and for trade shows.
Content creation, graphic design, illustration, marketing strategy
Since 2010, in partnership with Sprokets, a strategic design and development firm, LaBella Creative has designed ads for publications that specialized in controlling and calibrating pressure in the field and in a lab for locations around the world. We also designed brochures, data sheets, catalogs, website banner ads, and user manuals. We maintained the branding across all marketing materials in a repeatable, consistent way that is recognizable as Ralston Instruments whether in print or online.
Having printed marketing materials gave Ralston Instruments a way to provide more details about their products at trade shows and when meeting with customers and distributors in person. The online banner ads publication ads grew their authority as an industry leader on calibration among various industries that use their products.
The user manuals have been helpful for customers to use their products safely and provide a way for current customers to reach out for support and for accessories and other products.
The return on investment has been well worth it. Every ad and marketing campaign has generated a substantial increase in product sales, so much so that Ralston Instruments has had to prepare internally to handle the influx of orders that came in after each campaign.
“Lori has done a great job handling our graphic design and content needs. She is attentive, careful, responsive and creative in her handling of the design of catalogs, manuals, magazine articles, publications as well as illustrations for web and print. We have been working together for many years and she is proactive about deadlines and ensures that content is submitted on time. I would highly recommend Lori for any content needs.”
Griffin Ralston | CEO, Ralston Instruments