Attracting a new visitor to your website is the first step. The next step is to inspire them to take action with effective CTAs. How do you do that? Knowing your audience is key. And I’m not just talking about demographics here. I’m talking about understanding their core desires and how you can solve their […]
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There’s one aspect of SEO strategy that can’t be skipped: keyword research. It is the foundation of any successful SEO campaign. But what exactly is a keyword, you may wonder? It’s any word or phrase a person would use to find your products or services. By researching, you or your SEO agency can find just […]
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Ever picked up a book that your friend swore was “so good,” only to find yourself struggling to get past the first few pages? You know the drill — they keep insisting, “Just stick with it, it gets so much better!” But no matter how hard you try, your mind wanders with ideas to do […]
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Let’s talk about something you’ve probably heard whispers about in the digital marketing world — “SEO is dead,” they say. “SEO doesn‘t work anymore,” others chime in. But hold on a second. Before you write off SEO as yesterday’s news, let’s dive into why it’s still very much alive and kicking in 2024. You see, […]
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Let’s chat about a powerful strategy that could significantly increase your website conversions — shifting the focus from your business to your audience. You’ve invested time and effort into your website, right? But here’s the kicker… If your content is all about you, you might be missing out on connecting with potential customers and losing […]
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Let’s talk about something that could be undermining your efforts to rank higher in search engine results — duplicate content. That fantastic website content you’ve worked so hard on could do more harm than good to your search engine rankings if it’s duplicated across your website (or worse, copied by someone else). We’re about to […]
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Your website content has a lot on its plate. It needs to grab your visitors’ attention, give them the scoop on your products or services, show them they’ve landed in the perfect spot, and ultimately, convert those visitors into leads – all at the same time. No pressure, huh? Nailing all those goals is no […]
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The Benefits of Growing Your Email List: Why It Matters and How to Start Today Having an email list is a crucial way for your business to stay connected with your customers. This direct line of communication allows you to reach your ideal audience without relying solely on social media platforms. OptinMonster reports that in […]
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As a roofing contractor, your roofing website is your digital storefront, and the words on your site can make or break your ability to attract and convert potential roofing customers. Simply having a website for roofing is not enough. To maximize your online presence and drive roofing sales, conducting regular roofing website content audits is essential. 1. The Importance of […]
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I recently had the pleasure of being a guest on Angie Giltner’s insightful podcast, “The Girl with the Purple Hair Talks Business”. I shared valuable advice for entrepreneurs and business owners looking to systemize their sales process to accelerate growth. When I first started my graphic design business back in 2007, I struggled with effectively […]
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