8 Strategies for Growing Your Email List

June 13, 2024

email marketing mail icon on phone

The Benefits of Growing Your Email List: Why It Matters and How to Start Today

Having an email list is a crucial way for your business to stay connected with your customers.

This direct line of communication allows you to reach your ideal audience without relying solely on social media platforms.

OptinMonster reports that in the U.S., over 90% of people aged 15 and above use email, and a staggering 58% check their inbox before even getting out of bed, often on their mobile devices.

These stats emphasize the personal connection email marketing allows you to establish with your customers.

Plus, according to OptinMonster, despite the growing popularity of social media, email marketing’s conversion rate (6.05%) significantly outperforms that of social media marketing (1.9%).

A well-crafted and timely email marketing campaign can lead to increased sales, higher customer satisfaction, and improved brand loyalty.

However, when it comes to building your email list, knowing where to start can be a challenge.

The internet is filled with countless tricks and tips, which can make the process seem overwhelming.

Fortunately, there are simple yet effective strategies you can implement today to start growing your subscriber numbers without feeling intimidated or bogged down by complexity.

most of your email list will read your email marketing while they're still in bed
58% read their email first thing in the morning with many checking their inbox before even getting out of bed.

Here are some ideas to get you started:

1. Prominent Signup Form

Having a clear and prominent way for readers to join your email list is an essential part of any email marketing strategy.

Your signup form should be easy to spot, without having to scroll through your entire website.

Consider using pop-ups — but use them sparingly as immediate pop-up entries have been known to push readers away from the site.

If you opt for pop-ups, make sure they are timed or based on how far a user has scrolled down the page.

2. Add A Signup Form to Blog Posts

Adding a newsletter signup form to your blog posts is essential for growing your email list.

This could be as simple as a form that informs readers about the newsletter and how they can access more helpful content.

To further incentivize people to sign up, you can offer a content upgrade such as a checklist, guide, or other resources in exchange for subscribing.

This will give readers more motivation to sign up and encourage repeat visits and engagement with the website.

3. Use a Lead Magnet

A lead magnet is an invaluable part of any marketing funnel.

It’s a great way to deliver value to potential customers in exchange for their email addresses.

A lead magnet can be used in various forms, such as a PDF download or an email course.

With the right lead magnet in place, you can create a powerful incentive for visitors to provide their contact information and help grow your list.

4. Create Helpful Content

Creating helpful content is key to growing your email list.

According to Google, their core ranking systems are designed to showcase original, helpful content that provides users with a satisfying experience.

Your content should align with this by providing valuable information that addresses your readers’ needs and questions while being engaging and “shareable” enough to motivate them to spread the word among their friends and colleagues.

If you can consistently produce helpful, high-quality content, not only will you see growth in your email list, but you may also experience an increase in engagement, brand loyalty, and potentially even better search engine rankings.

5. Encourage Social Sharing

Adding sharing options to an email is a great way to encourage social media engagement.

Buttons that directly share an email via platforms like LinkedIn, Facebook, and X are a great start.

You could also give your readers the option to email a friend, providing a more personal touch while still increasing the reach of your content.

Social sharing can be an excellent way to build brand awareness and increase engagement with readers.

6. Get Referrals

Referral programs can be an effective way for you to increase the reach of your email newsletter.

Tools like Sparkloop make it easy for readers to send referrals and incentivize them by offering rewards such as products, services, or merchandise.

It’s a win-win situation — readers get something valuable in return for referring others, and your reader gains more subscribers.

7. Social Media

Social media is an excellent way for you to share the content from your email newsletter and drive more engagement.

You could repurpose the takeaways from each edition in the form of an X thread, Instagram carousel, LinkedIn carousel, or Facebook post — all with a CTA that links back to your newsletter signup form.

This gives readers a chance to explore the content further while also offering an opportunity to sign up for future updates.

8. Email Signature

Email signatures can be a great place to encourage customers to sign up for your newsletter.

A simple yet effective link in your email signature will appear in every message you send, offering readers multiple chances to explore the content further and subscribe.


Building an email list is essential for your business to connect with your customers effectively.

It’s an excellent way for you to reach your target audience and provide them with valuable information while simultaneously growing your subscriber base.

While the internet is full of tips and tricks on how to build a large email list quickly, the most effective methods for your business are often simple yet still very powerful.

By utilizing tactics such as sharing your content on social media and including links to your email subscription in your email signatures, you can start building your subscriber numbers without needing to learn complicated techniques.

Lori Dean

Lori M. Dean

Lori M. Dean, is an accomplished SEO copywriter and content marketing strategist who harnesses her natural talents in leadership, organization, and creativity to produce not just captivating, but also highly engaging content. This content effectively attracts leads and converts them into loyal customers and brand ambassadors via websites and profitable sales funnels that become money-making machines for your business for years to come.

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